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How ghd changed the narrative for women who've survived breast cancer

Telling these women’s stories alongside that of the tattoo artist helping to empower them, helps to raise awareness of what it means to be a survivor of cancer.

Izzy Ashton

Assistant Editor, BITE



This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The goal, to raise $1m for cancer charities globally through sales of the ghd, Platinum+ styler.

Southpaw, Tunbridge Wells

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