Hot Pick

How Pandora is giving a voice to the next generation

VIRTUE were tasked with creating a new brand strategy for Pandora that is “giving a voice to people’s loves.” As part of the strategy, the brand released a new collection Pandora Me, which is the first to be aimed at a Gen Z audience.

Izzy Ashton

Assistant Editor, BITE

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Pandora

Millie Bobby Brown gets candid using ‘Pandora Me’ — a collection of pieces that represents the many sides of our individuality and the stories they reveal.

Agency:
VIRTUE - The Agency Born From VICE,

Disciplines

Advertising/Creative

Sector

Luxury Goods

Related Tags

Gen Z