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How Sainsbury's created Signsbury’s, an inclusive store for the local community

From a lack of knowledge of sign language to audible rather than visual guides, frequently the inclusivity many companies are trying to champion does not extend to those with hearing loss.

Izzy Ashton

Deputy Editor, BITE



For Sainsbury’s 150 Days of Community birthday celebrations, we unveiled Signsbury’s: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.

Gravity Road, London

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Inclusion Retail