Biobase from Biobeats
Biobeats’ conception began with taking a comprehensive look into what causes stress and how it affects us physically. At one-point, stress almost cost David Plans the founder of Biobeats, his life. His action to do something through technology, science and music to change the world and how we talk about and deal with mental health issues is fascinating.
Biobeats is built on data, the idea that the more data retrieved, the more scientific patterns in mental and physical health can be found. In turn, these can be used to improve their digital tools so they can help not just the individual, but the workforce, the community, the world to understand, cope with and control their wellbeing.
We helped Biobeats to design Biobase, an app that provides a way for users to gain an increasing understanding of their stress and ways to cope with, reduce and control it, in an easily digestible format. It’s a wellbeing app with accountability. It doesn't just give you coping mechanisms, mindfulness exercises and coaching, but also shows you your stress and your improvement. It helps you to understand you, which when dealing with something like anxiety is the most difficult thing to get to grips with. We wanted people to understand why and then rise above it, up 'out of the darkness'.
The strategy for the app was not to 'gamify' or cause further distraction but to create a daily habit whereby the user is gaining real value and understanding of their mental health. Once a habit is developed through the app, the more people use it, the more Biobeats can retrieve consistent and trusted data to put back into research and development, meaning every user is part of the betterment of wellbeing.
The UX strategy for the app was simple; make the sun rise through usage of key exercise cards each day. This was born out of the Biobase brand message and strapline "Find your baseline and rise above it." What was successful about this was that it linked the purpose of the brand and product with the user requirement. It took science, AI technology and sometimes 'over-explanation' and simplified it into something supportive, warm and most importantly, human.
Biobase has been successfully piloted through work-place programs in large scale companies across the world and looks to fully launch B2B worldwide in 2019 and hopefully B2C beyond that.