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HSBC UK 'We are Not an Island' by J. Walter Thompson

There’s a growing pressure for companies to have a voice when it comes to issues that are important to their customers. HSBC has made a bold statement with its latest campaign. But did it go far enough?

Kara Melchers

Managing Editor, BITE

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HSBC UK

A year on from introducing the ‘Together We Thrive’ brand promise for HSBC UK and subsequent ‘Global Citizen’ campaign, we are kicking off the new year with a bang launching our ‘We are Not an Island’ campaign.

Agency:
J. Walter Thompson London (JWT), London

Disciplines

Integrated marketing

Sector

Financial Services

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