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IKEA, 'The Lagom Collection' by Proximity London

Most of us know our way around a recycling bin by now. It is a given we have broken up with plastic bags and instead carry a tote bag everywhere we go. But what of other objects lying around our homes, the ones that could easily become a whole lot more useful than landfill?

Izzy Ashton

Assistant Editor, BITE

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IKEA

The Lagom Collection is IKEA Group's first ever £0 range. We created simple ideas to give things you already own a new lease of life, rather than encouraging you to buy more. It’s a bold move from our client, who’s determined to put sustainability before profit.”

Agency:
Proximity London Ltd, London

Disciplines

Advertising/Creative

Sector

Retail