Hot Pick

IKEA wants to ‘Silence the Critics’ this Christmas

While many ads champion the history of Christmas or the joyful festive spirit that is so pervasive in brand messaging at this time of year, IKEA’s campaign is a refreshing moment of humour.

Izzy Ashton

Assistant Editor, BITE

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IKEA

IKEA enters the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track about a place that clearly isn’t ready for festivities.

Agency:
Mother London, London

Disciplines

Advertising/Creative

Sector

Retail

Related Tags

Christmas