BrewDog recently announced plans to build the world’s first crowdfunded craft beer hotel in Columbus, Ohio. And why not? Fashion brands Armani and Fendi and restaurant chain Nobu already have already have their fingers in the hospitality pie. They’re all part of a growing trend for brands to explore new markets.
EasyGroup started with a Jet, and now has a Car, Bus, Gym, Office, Cinema and Pizza. Each of these brands may not have shared the same success, but you can’t say owner Sir Stelios Haji-Ioannou is shy of trying new things.
Perhaps the entrepreneurial spirit is to blame? Alongside music, money and holidays, Richard Branson has been seeking to commoditise space travel since 2004. And Branson is not the only one with aspirations out of this world. Elon Musk, Founder of Tesla, has also entered the new space tourism race with his aerospace company Space X, alongside patenting a solar roof tile.
Uber delivers food, Amazon streams music and Spotify puts on festivals. It was Steve Jobs who famously said “Innovation distinguishes between a leader and a follower.” Below, we’ve picked out some of the key reasons for all brands to forge ahead into new markets.