As summer approaches, Funkin Cocktails has launched a new campaign from creative agency Brave, encouraging cocktail drinking beyond the usual occasions.

To help drive and support Funkin Cocktails ambitious growth plans, Brave were tasked with creating a campaign for their ‘ready to drink’ range which aims to create a new occasion for cocktails, beyond bars and birthdays. Now, everyday cocktail enjoyment is permissible, accessible and spontaneous. 

Three TVCs see a tiny sized, yet larger-than-life singer appear in unlikely places to get people to celebrate their everyday little wins and elevate their drinking occasion; purely because It’s Funkin Time.

The first film features a woman with her group of friends making picnic sandwiches to take to the park. When she opens her fridge to find ingredients she is greeted by an excited drag queen who refers to her as ‘the picnic queen’ and offers a Funkin cocktail. The film cuts to the group of friends enjoying their picnic in the park and opening up their Funkin Cocktails. A voice over adds: “Whenever you’re feeling fine it’s Funkin time!” 

“Our new campaign cements us as a brand that is focussed on making great tasting cocktails available to all, wherever they are.” explained Ben Anderson, Funkin Cocktails, “Our quality cocktails are celebratory in nature, but they can also be enjoyed whenever to make every occasion effortlessly delicious. Like our cocktails, the campaign is bold, bright and colourful.”

“We’d all love a little bit more fabulousness in our lives, but for those of us who don’t happen to know a pocket-sized drag queen, there are Funkin Cocktails.” added Paul Pearson, Creative Director at Brave.