Kopparberg’s best-sellers get a makeover from Ravensbourne University student

Kopparberg’s competition with Ravensbourne University London was won by student Ben McKay who has redesigned packaging for the iconic flavours

Georgie Moreton

Assistant Editor, BITE

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Following a competition held in partnership with Ravensbourne University London, Kopparberg has announced student Ben McKay as the winner. He will soon give a revamp to the brand's iconic flavours in the form of limited edition bottle designs that will be seen in supermarkets, pubs and parks this summer. As part of his prize, Ben will also receive a year's tuition fee paid in full and an internship with a leading advertising agency.

Working in close partnership with digital media and design university Ravensbourne London, Kopparberg invited students to put forward design pitches based on creating designs that brought the world of Kopparberg to life; a world that is bold, vibrant, and striking, but also hero’s the bold fruit flavour Kopparberg is famous for.  

Kopparberg’s latest campaign, ‘To Firsts That Last’, is all about creating unforgettable firsts that make a lasting impact. The brand hopes that Ben’s limited-edition design makes a long-lasting impression, both on the brand and for Ben as a designer as this is the very first time Kopparberg has changed the packaging since its inception.

“At Kopparberg, we’re all about celebrating firsts that last. Offering Ben the chance to redesign our core range bottles, a first for the brand since it launched, does just that.”  added Rob Salvesen, Head of Marketing at Kopparberg.

Ben was chosen by Kopparberg for his bold, exciting designs. He has been given the opportunity to redesign Kopparberg’s original Strawberry & Lime, Mixed Fruit and Pear cider. Inspired by his previous experiences using spray paint and creating street art, Ben’s winning design features bright, neon patterns to create a contemporary look.

“When responding to the brief, I turned to street art and pattern styles I was familiar with for inspiration. Using stencil art, spray can style and riso print, I aimed to create a free-flowing artistic style with a contemporary look which reflects how I view the world of Kopparberg. I’m incredibly excited to have been chosen for this opportunity and can’t wait to see my own designs on Kopparberg’s core range - it’s something that will stay with me forever.” explained winning designer, Ben McKay.

As an independent, family run business, Kopparberg opted to run this competition for university students in line with its core values and in the hopes of championing up-and-coming independent talent.

To continue this support for Ben, Kopparberg will be paying his university final year tuition fees, as well as offering him the opportunity of a design internship at award-winning creative agency, Neverland. 

The campaign was created by PR Agency, Here be Dragons who worked closely with Neverland and Kopparberg to formulate the competition and bring the idea to life. 

Following the success of this first limited edition competition, Kopparberg will be looking to run the competition once again for next year. From April – 31st August 2022, entrants are invited to design their own limited-edition label for submission. More information can be found on Kopparberg’s Instagram at @kopparberguk. 

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Design Packaging Talent