Hot Pick

Kwik Fit, 'Idents: Real Drivers' by Cogent

In your mind it’s sunny, you’re driving a convertible and the radio is playing only your favourite songs. In reality, you’re sitting bumper to bumper in the driving rain on the M25, pleading with the traffic gods to just let you advance an inch.

Izzy Ashton

Assistant Editor, BITE

Share


Kwik Fit

Treating everyday drivers like BTCC racers, we highlighted Kwik Fit’s expertise across their wide range of services, while driving positive perception of the brand amongst race fans.

Agency:
Cogent, Coventry

Disciplines

Advertising/Creative Brand strategy Integrated marketing

Sector

Automotive

Related Tags