Thought Leadership

The Last Round? How To Engage the Next Generation of Mindful Drinkers

Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.

Jonno McConnell

Senior Planner Red Brick Road

Share


Guest Author

Jonno McConnell

Senior Planner Red Brick Road

About

Jonno is a senior planner at integrated creative agency, Red Brick Road. In previous lives, he has worked as a lawyer as well as a journalist in Australia before moving to London to pursue a career in advertising. Jonno develops strategic brand building and behaviour changing campaigns to develop a Following for a number of brands including AG Barr, Jägermeister, The Beano and Suzuki.

Related Tags

Gen Z Drinks