Last week, the most viewed piece of new work on the website was the Yorkshire Festival brand identity, website design, event programme and collateral by Jaywing.

Yorkshire will hold a 100 day cultural festival as it gears up to welcome the Grand Depart of the Tour de France in July. This will be Yorkshire’s most important and largest cultural festival in its history, featuring a wealth of creative talent. To support its ambition, Jaywing identified the striking bright yellow canvas branding, which runs through all of the Festival’s communications, to represent the colour and vibrancy that Yorkshire’s cultural scene has to offer.

Jaywing also designed and produced the artwork for the festival website, event programme and supporting collateral, which include eye-catching images of some of the Festival’s best creative talent set in front of Yorkshire’s most iconic landmarks including the Tetley Brewery and the rugged expanses of the Yorkshire Dales.

To find out more about Jaywing and their work, check out their showcase.

For more detailed case studies in the Travel/Tourism sector, take a look at what’s been uploaded to the site here.

Credits for this work

Creative Direction – David Wood, Gavin Shore, Richard Waite

Art Direction and Producer – Tom Smith

Photography – Nick Eagle

Planning/Account Direction – Frances Kay

Client – Yorkshire Festival Committee