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Let’s not go back to normal, pledges Durex

From shaming women who carry condoms, to the one million preventable STIs that occur every day, Durex sees this time as an opportunity to reset sexual norms.

Izzy Ashton

Deputy Editor, BITE



As countries around the world outline plans to ease lockdown restrictions and people begin to look toward some semblance of normality, Durex has encouraged people not to go back to normal – because normal wasn’t good enough.

Havas, London