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Lifebuoy returns to the UK to influence the nation’s hygiene habits

A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.

Izzy Ashton

Deputy Editor, BITE

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Lifebuoy

Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UK and Ireland.

Agency:
MullenLowe Group UK, London

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Health Behavioural Change

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