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Lovehoney brings light relief to a nation in lockdown

The work, which is the Lovehoney’s first OOH campaign, raises a smile whilst simultaneously working to dismantle the taboos around sexual wellbeing and sex toys.

Izzy Ashton

Deputy Editor, BITE



Our idea was to take the language of lockdown and have some fun with it. To use the context of the out-of-home sites and what’s on people’s minds.

Brave, London

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