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Lovehoney brings light relief to a nation in lockdown

The work, which is the Lovehoney’s first OOH campaign, raises a smile whilst simultaneously working to dismantle the taboos around sexual wellbeing and sex toys.

Izzy Ashton

Deputy Editor, BITE

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Lovehoney

Our idea was to take the language of lockdown and have some fun with it. To use the context of the out-of-home sites and what’s on people’s minds.

Agency:
Brave, London

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OOH Sexual Health