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LTA highlights the accessibility of tennis as it invites the nation to ‘Play Your Way’

Play Your Way is a joyful celebration of playing just for fun, to enjoy the feeling of picking up a racket and just having a go.

Izzy Ashton

Deputy Editor, BITE

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LTA

Every summer, tennis climbs the sporting agenda, with Wimbledon fever enticing fans onto the court. This year, the LTA and The&Partnership wanted to inspire people of all abilities, ages, locations and backgrounds to pick up a racket and play their own way.

Agency:
The&Partnership London, London

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