AKA worked with Lumiere to seamlessly evolve the brand in their 10th anniversary year, capturing their vivid identity and creating more space for information and for celebration.
Assistant Editor of BITE
The design focuses predominantly on creating a flexible, contemporary brand logo for use on different backgrounds, whilst bringing the website to life through the use of bright colour palettes, video, animation, modular page transitions and a brand-new interactive archive.
How’s your Monday going? Cold, dark, a bit dejected? If it’s all those things then don’t be alarmed because today is what’s known as Blue Monday, or, in simpler terms, the most miserable day of the year. But don’t worry, Lumiere Festival is here to brighten these dark evenings in all its colourful glory.
Since 2009, the Festival has invited international and local artists to create light installations that reimagine buildings and public spaces. AKA worked with Artichoke, the charity and live events producer behind Lumiere, to design a flexible, contemporary brand logo for the festival as well as creating a bright new website.
For the first time, AKA has also created an interactive archive for the brand, allowing visitors to the site to experience previous works of art from festivals past. These include full scale projections, interactive masterpieces and smaller, quieter artworks.
Having worked with Lumiere on their previous brand development, AKA were able to seamlessly evolve the brand in their 10th anniversary year, capturing their vivid identity and creating more space for information and for celebration.