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Macmillan Cancer Support honors its compassionate warriors

A new campaign from AMV BBDO is a reminder of the humanity at the heart of services that need our support now more than ever.

Izzy Ashton

Deputy Editor, BITE


Macmillan Cancer Support

We repositioned Macmillan Cancer Support staff as compassionate warriors in new ‘Whatever it Takes’ campaign. The work runs on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ - shining a fresh light on their workforce.

AMV BBDO, London

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