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Macmillan Cancer Support invites people to become Soberheroes

Macmillan Cancer Support is encouraging people to rise to a challenge with the launch of their Go Sober for October initiative that asks people to give up alcohol for 31 days to raise money for the charity.

Izzy Ashton

Assistant Editor, BITE

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Macmillan Cancer Support

Design, animation and direction of television advert for Macmillan Cancer Support, calling on people to abstain from alcohol for the month and raise money for charity in the process.

Agency:
Nice and Serious , London

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charity Health