Hot Pick

Magnum mash-up of Kylie and Peggy Gou hit the right notes

The IPG collective MullenLowe, GOLIN London and MullenLowe Profero created the supercharged remix for Magnum Ice Cream

Georgie Moreton

Assistant Editor, BITE

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Magnum

Two decades after Kylie launched ‘Can’t Get You Out of My Head’, Magnum has remixed the classic with South Korean dance music icon Peggy Gou for its latest campaign - #MagnumRemix. A truly collaborative IPG campaign from Golin, Lola Mullenlowe and Mullenlowe Profero

Agency:
Golin, Holborn