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Magnum, 'True to Pleasure' by Golin

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.

Izzy Ashton

Assistant Editor, BITE

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Magnum

Our 11th Magnum campaign, #NeverStopPlaying, stars fashion icon and modern-day muse, Iris Apfel, to inspire people to be true to what brings them true pleasure.

Agency:
Golin, Holborn

Disciplines

Public relations (PR)

Sector

Food & Drink

Related Tags

FMCG Ageing