Thought Leadership

Marketing Week Live 2019

For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life.

Lucy Miller

Business Development Manager

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For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life. The headline talk of the two days came from Keith Weed, Unilever’s outgoing Chief Marketing and Customer Officer. In a conversation with Marketing Week’s editor Russell Parsons, Weed talked about the highs and lows of his 35-year career, as well as his thoughts on the marketing universe. To a room full of marketers, he stressed the importance of having fun: “we all need to have more fun. Miserable people deliver miserable marketing. Trust me, I’ve seen it happen”.

Nationwide’s CMO Sara Bennison chatted with Parsons and Philippa Neath, Communications Manager at Marshall Amplification about how marketing is perceived as a career. They also examined what fundamentally needs to change about the industry.

Dr Helen Edwards mediated a conversation about the future customer, and what this means for marketers. The fast-paced discussion was between Cheryl Calverley, CMO of Eve Sleep, Gav Thompson, CCO at Boden and Pete Markey, CMO at TSB. To a packed audience, they debated and discussed how brands and marketers are having to adapt to the rapidly evolving needs and desires of customers, and what they need to think about moving forwards.

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