Hot Pick

McCain celebrate the power of differences aired across the kitchen table

By successfully abandoning stereotypes and speaking to real people about their real life experiences, McCain delivers that most over-used but vital marketing goal; authenticity.

Izzy Ashton

Assistant Editor, BITE

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McCain

We celebrate the fact that differences can bring families closer together when discussed and debated around the dinner table. Championing real families across the country, we show even if we are different from those closest to us we are still more alike than we might have thought

Agency:
adam&eveDDB, London

Disciplines

Advertising/Creative

Sector

Food & Drink

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