Hot Pick

McDonald’s pushes for transparency as it prioritises food quality

A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.

Izzy Ashton

Assistant Editor, BITE

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McDonald's

Our latest integrated campaign compares the quality of ingredients you'd find in high-end restaurants and supermarkets with those at McDonald's.

Agency:
Leo Burnett, London

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Trust