Hot Pick

Mothercare, 'Body Proud Mums' by mcgarrybowen

How many times have you looked at or watched an ad and thought, yep that’s exactly what I look like? Not many of us, probably.

Izzy Ashton

Assistant Editor of BITE

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Mothercare

Research shows that more than half of mums are not proud of their post-baby bodies despite the growing cultural movement for body positivity and anti-body shaming. #BodyProudMums combats unrealistic ideals and directly tackles the pressure to “lose the baby weight”.

Agency:
mcgarrybowen London, London

Disciplines

Advertising/Creative

Sector

Retail

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