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M&S want you to Go Pyjamas this Christmas

Pyjamas are the backbone of festive days, a reality that M&S have chosen to highlight in their latest spot, ‘Go Pyjamas’.

Izzy Ashton

Assistant Editor, BITE

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M&S Fashion and Home

Whilst not originally planned, the 'Go Pyjamas' advert was created following the great customer and colleague response in consumer testing to 'Go Jumpers'. The advert follows the same simple premise with the whole family having some fun and jumping around in festive pjs.

Agency:
ODD London, London

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Christmas Fashion