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The NHS wants to remind us this is what nurses look like

In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.

Izzy Ashton

Assistant Editor, BITE

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NHS

With an NHS study last year finding only 1 in 10 nurses were men, this campaign seeks to overcome the gender imbalance. To challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS.

Agency:
MullenLowe Group UK, London

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Health Representation