We all have to play our part in cleaning up the environment we live in but it is schemes like scrappage and areas like the ULEZ, as well as switching to electric vehicles, that will make the real difference.
Nissan's cover-wrap for The Metro followed the news that the Mayor of London has upped the value of its scrappage scheme, in which small businesses are given a increase grant to replace older, dirty cars for newer, greener vehicles.
Disciplines
Advertising/CreativeSector
AutomotiveLondon’s air is toxic. We all know that. We’ve all felt that, whether wedged onto the tube, walking down a busy street or waiting at traffic lights as a lorry pumps out thick black smoke.
But London has been and still is trying to clean up its act. New initiatives like the creation of the ultra-low emission zone (ULEZ) are aimed at reducing levels of pollution in the busiest parts of the city while the Mayor of London revealed last year that the city has the largest fleet of electric buses in Europe.
The Mayor of London’s office also recently announced that it has upped the value of its scrappage scheme, in which small businesses are given a grant to replace older, dirty cars for newer, greener vehicles.
To highlight the news, TBWA\London worked with Nissan to create a Metro cover-wrap highlighting a model of electric van which they’re calling the solution to London’s dirty air. The creative placed two vans side by side to evoke a pair of lungs with the strapline ‘Let London Breathe.’
It's a strikingly powerful visual and its presence on the front of the Metro paper puts the city’s air quality front of mind for commuters. We all have to play our part in cleaning up the environment we live in but it is schemes like scrappage and areas like the ULEZ, as well as switching to electric vehicles, that will make the real difference.
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