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The North Face gamify the slopes at Tomorrowland Winter
With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.
Izzy Ashton
Deputy Editor, BITE CreativebriefThe North Face
2021 put Tomorrowland on pause – we helped to bring the experience home by creating an online Tomorrowland challenge. The game is set in the beautiful French Alps and the aim is to make your way down towards the coveted Tomorrowland Village, gathering as many points as you can.
- Agency:
- 1000heads, London
Sector
Clothing/Footwear
Bite Insight
The ongoing pandemic has reminded us all of the things we never thought we’d miss. Queuing for a drink at the bar, sharing a bag of Maltesers or standing in a sweaty crowd watching your favourite band.
With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.
Through the online Tomorrowland Homerun Game, the team built, designed and launched a digital-first ski and snowboarding experience from scratch. The ultimate objective? Driving participation in Tomorrowland Winter’s online event.
The game design brought together The North Face’s brand ambassador athletes and The Alps to deliver a game which embodies the spirit of the partnership and the experience.
As consumers pine for many things they perhaps once took for granted such as holidays, festivals and sporting activities, this piece of work is a reminder that the joys of group interaction and healthy competition can still be found through a URL, if not quite yet IRL.
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