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Oddbox submits a formal application for ‘Wasteland’ to become a member of the UN

To spotlight the impact that food waste has on the environment, Splendid Comms and Oddbox campaign to add ‘Wasteland’ to the map

Georgie Moreton

Assistant Editor, BITE Creativebrief



If food waste was a country, it would be the third biggest emitter of greenhouse gases in the world. To bring this to life, Oddbox published a series of compelling social content to add ‘Wasteland’ to the map, and made a formal application for the ‘nation’ to join the UN.

Splendid Comms, London

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