Experience-deprived consumers will be treated to an immersive cinema experience thanks to OREO’S partnership with Digital Cinema Media and ‘The Batman’.

The biscuit brand, which has released a limited edition Batman OREO, will stage a full takeover of the RIO Cinema in Dalston, which is to be renamed the OREO Cinema for the weekend. Complete with the cinema’s iconic external signage totally transformed to promote the partnership. 

The deal, which was brokered by The Story Lab together with DCM, and creatively directed and delivered by elevenfiftyfive, as part of a wider brand collaboration between OREO and Warner Bros, goes beyond the traditional media partnership to build out an imaginative and fully-immersive brand experience. 

Once inside the cinema consumers will be presented with a crime scene, with every audience member becoming a suspect. Visitors will be encouraged to combine forces with playful actors, including OREO delegates and Gotham City’s Police Force, to unravel a series of clues and challenges and solve an exciting mystery. 

The takeover is designed with Instagrammable moments in mind and will feature an OREO ticket kiosk, a full set design including branded vinyls covering all walls and a selection of specially curated OREO-inspired snacks, including ‘OREO x The Batman’ embossed cookies.

Across the weekend, all screenings at the cinema will be solely dedicated to showing The Batman, with a grand finale immersive theatrical experience in-screen before the film. 

Rafael Espesani, OREO Senior Brand Manager, explained: “Bringing two such loved icons of OREO and Batman together has been a unique experience so far and we now can’t wait for fans to enjoy an exhilarating immersive event as they get their first look at one of the most anticipated films of 2022.”