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Paddy Power’s love letter welcomes football back to the pitch

Paddy Power wants consumers to laugh at the football cliches of years past and in doing so celebrate the cultural significance and joy provided by the game.

Izzy Ashton

Deputy Editor, BITE


Paddy Power

The frustrations of the modern game - dodgy haircuts, half and half scarves, time wasting - are now welcome signs of football’s return. This is a love letter to nonsense. From all of us to the game, we’ve missed you. Football’s back. All is forgiven.

FRUKT, London

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