On Wednesday 24th May, we welcomed 175 agency and client members from across the industry to Picturehouse Central for the latest in our Modern Marketing event series.

It is no secret that the dynamics of the business landscape are changing, and what brands desire and require from agencies – now and in future – is up for debate. We therefore decided that the changing role for agencies in a world of modern brands was the focal point for the morning. It is through such events; by exploring how both clients’ and agencies’ outlooks diverge and coincide, that we can help the industry build a clearer picture of the agency/client model for the future.

We were very excited to be joined by four, expert speakers – all of whom featured in the Power 100. They were:

Leading the conversation was Creativebrief Managing Director Charlie Carpenter, who drew on the experience and insight of our speakers, as well as the findings of a survey we conducted with 50 agency CEOs and 50 client CMOs on the different topics facing agencies’ changing roles. 

We were delighted with the way our audience engaged with the event, and pleased so many attendees found points for discussion. The experience and insight of our speakers took the conversation in unexpected and inspired directions.

The hashtag for the event, #MM17, was even trending in London topics for a short time – making the topic and Creativebrief officially (ahem) more popular than Top Gun 2.

Consensus on the panel at @creativebrief Modern Marketing? Agencies need to evolve to produce high quality content faster. And here are just a few thoughts from those who came to the event:

— Fourth Day PR (@FourthDayPR) May 24, 2017

Unbelievably refreshing to hear @paul_davies on client and agency relationships – it’s a two way value exchange @creativebrief #mm17

— Graham Cox (@gra_london) May 24, 2017

Bang on @atom_lisaw https://t.co/I0o2TLhzBx

— Andy Brown (@byandybrown) May 24, 2017

Thanks to @creativebrief for this mornings insightful Modern Marketing 2017 session #MM17

— Hometown (@hometownlondon) May 24, 2017

“We all need to be quicker to cater for our consumer’s needs in today’s world.” Thanks @creativebrief for a great event #MM17 pic.twitter.com/o7JKe7j8HO

— We Are Amplify (@weareamplify) May 24, 2017

It was also reported on the following day by Marketing Week’s News Editor Sarah Vizard. You can read the article by clicking here

We were delighted with how the event went and were glad to see so many attendees felt the same way.

Our next event will be BITE LIVE, on Tuesday 14th November at Milton Court, London.