An anniversary campaign like this shines a light on a shared history, telling the stories that we should but often don't know.
Assistant Editor, BITE
2019 marks fifty years since the Stonewall Uprising in New York, which started the modern Pride movement. Honouring 50 years of queer revolt, the Pride Jubilee campaign borrows royal Jubilee theming to mark the moments that the LGBT+ community deemed most important.
Pride is celebrated every year around the world. Rainbows adorn flags, brand signs change colour and glitter sells out everywhere. But the origins of the modern Pride movement stem from the Stonewall uprising that took place in 1969 in New York. The demonstration came as a protest to the police raid on the Stonewall Inn and a year later, the LGBTQ community gathered to honour the Stonewall riots, creating the first ever Gay Pride marches.
The Pride marches celebrate their 50th anniversary this year so BMB have created a celebratory film marking iconic moments in the history of the LGBTQ community. These are the moments that the community view as the most defining and include news footage from the first UK Pride Rally in 1972 through to the devastating AIDS crisis and onto the day when same-sex marriage was legalised.
Earlier in the year as part of the planning for the film, Pride in London put out an open call to the community for their memories and stories of the events that helped make Pride what it is today. The LGBTQ cast of the film re-enact these moments that begin with the Stonewall uprising and move through the decades until reaching the present day and the continuing fight for trans rights.
Stats compiled by the Home Office revealed that hate crimes against transgender people rose by 81% in the 12 months prior to April 2019. This is something the Home Office attributes to better reporting but is still indicative of British society today.
What's poignant about this anniversary campaign is that, whilst celebrating pivotal moments, it also acknowledges the injustices still to fight for, both in the UK and around the world. A film like this shines a light on a shared history, telling the stories that we should but often don't know.