Publishing, Digital

Izzy Ashton

Deputy Editor, BITE Creativebrief

Share - New Neighbours

Most of the time, it isn’t those who shout the loudest who are heard, but those whose words carry the most power. The Internet in 2017, and the media sphere in general, is consistently saturated with content, from ill-informed Opinion pieces to hastily pulled together blog posts and of course, the unstoppable force that is fake news.

But, there are platforms who are shaking up the conversation and instigating a new way of addressing a topic. is one such platform, using their international acclaim in a new series that aims to raise awareness about the plight of refugees once they reach the countries they settle in.

VICE, as an online platform, has a target audience predominantly made up of youth and young adults. This is poignant because, of the 21.3 million refugees around the world, over half of them are under 18, according to the UN Refugee Agency (UNHCR).

The series, New Neighbours, sees young refugees from across Europe guest editing the site, in collaboration with the UNHCR. VICE want to have a larger conversation, not only about being a refugee, but also about how integration into a new country happens, all told from the refugees' perspective.

New Neighbours is a collection of sixteen articles by these young refugees. They address a variety of topics, from using fashion to form an identity, to the music that articulated the journey from Syria to Europe, and one man's attempt to become a professional football player. The articles were published simultaneously in 12 languages, across 14 different European territories.

To date, VICE Media has acquired, created or is the host platform for, 18 brands, all of which are being used to promote this series. New Neighbours is an example of a brand with an international reach, utilising the scope of their platform to inform and direct a greater conversation.

Visit to read about the New Neighbours series.