Hot Pick

Relate tackles the taboo around older generational intimacy in advertising

‘Let’s talk the joy of later life sex’ shines a joyful spotlight on what is usually unseen, igniting conversation and, perhaps more crucially, broader societal acceptance around older age intimacy.

Izzy Ashton

Deputy Editor, BITE

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Relate

Working with Relate and the brilliant Rankin, we wanted to help shine a spotlight on the unseen intimacy in our later years, and create a new visual language that celebrates the joy of intimacy and sex in later life.

Agency:
Ogilvy UK, London

Disciplines

Advertising/Creative

Sector

Charity

Related Tags

Stereotyping