Be kind to yourself, and to those around you
Ross talked about the movement she started the #copywritersunite movement on Twitter, through which she aims to support the copy writing community by sharing jobs, work and ideas across her own platform. Ross says, “I wanted to use my voice to draw attention to other people;” something that she is continuing to do during the pandemic.
Evans believes that now is the “time for everyone to step up, particularly leaders.” This means providing the appropriate support for staff, particularly emotionally. It also extends more broadly to a community of businesses because, as she adds, “some of us are going to do well out of this so we need to share that with others.”
Evans is also an advocate for being kind to yourself, inviting people to “use this time to look at the future you want to create for yourself.” Abbassi echoed this sentiment when she spoke about feeling the need to step away from agency life into a consultant role: “This is a huge period of reflection for me.”
Make the world of work more inclusive
Evans revealed that her workforce is made up of women over the age of 45, typically those who are often frozen out of the advertising industry. For Evans, she believes that “our wisdom, experience and cool heads are going to be needed more than ever.”
She also highlighted the opportunity that this shift to remote working, particularly to hosting remote events, will create for the disabled community, so long shut out of industry events due to a lack of forward planning or inclusive venues.
Kemp believes that employers have a responsibility to “keep diversity in mind, particularly when it comes to the gender pay gap.” The panel discussed how, while some individuals will still be sticking to the traditional familial roles, others will diversify, and will, says Evans, hopefully “come back into the office with a greater respect for how things are run at home.”
Protect your mental health
Every panel member spoke about the importance of protecting their own mental health, something they advised attendees to take serious steps towards safeguarding. For Ross, that fundamentally comes down to being careful with social media; “come off social media or curate your feed so it suits you,” she advises. She shared a quote from a friend about using your energy wisely: “You only have enough energy for today, not for tomorrow. So, deal with today’s problems today and tomorrow’s tomorrow.”
For Evans, this starts with gratitude; focus on what you’ve got and remember that “we’re all allowed to melt down every now and again.” Evans’ advice is simple: “We have an opportunity to build what we want out of this and to use our voice to ask for what we want.”