Host Amelia Torode said one of the messages she took away from the day was ‘don’t think about role models. Think of yourselves as pace makers.’ Referring to Nike’s #BREAKING2 campaign, we should set the pace for those who are coming up behind us.
James and Tom made no secret of how crucial their friendship was to getting them through every one of those 3000 miles at sea. They explained how the person you go on these adventures with will be the greatest decision you’ll make.
‘I feel like we’re more friends than client and agency,’ was the sentiment shared between Mr President’s Laura Jordan Bambach and Stonewall’s Lucy Abell. Working in such close proximity on a campaign that looks to strike at people’s minds and hearts, rather than their wallet, means such good company was essential to Come Out for LGBT.
Katie Mackay and Kemi Anthony equally heralded the importance of a good relationship when it came to IKEA and Mother producing great work. ‘It means there’s a shared knowledge,’ Katie said. ‘It feels like we’re one team and a risk is one we take together.’ Whilst Josh Bullmore added how ‘that sort of trust is essential. It’s something I believe people should strive for.’
As well as brands and agencies, it’s as much about the company of ideas. Good ones will work well together, as MARS UK’s Mitch Oliver explained: ‘I’ve found a sweet spot where rather than keep my job and beliefs separate, I can bring the two together.’
As someone from outside of the industry, Jude Kelly offered a unique perspective on what it is we do. ‘You are totally involved in contemporary culture making. The images that come into our houses every day tell us we have permission to think of a different world. You have more power in your hands than you realise.’
Jude said how in years to come we all of us want to look back on our lives and reflect on making a difference, and not simply say we took some good photos of food for Instagram. It’s transforming our insights into action that proves the difficulty. The stories we hear – whether of rowers, or directors, of entrepreneurs, or charities – help us to do this. Through inspiration and encouragement.
The last of host Amelia Torode’s observations was how ‘we can change culture through stories.’ Whether stories told through products or through people, BITE LIVE brought us together to hear them, and to give us all the inspiration to tell our own.