One in five people will live with sight loss in their lifetime. Most tend not to think about what life would be like without the gift of sight, but visual impairment is a reality for upwards of two million people in the UK, according to the RNIB. 

As part of the United Nations International Day of Persons with Disabilities, the Royal National Institute of the Blind (RNIB) set out to remind us of the daily hardships that those with sight loss experience every day, and the inventive ways they take on these challenges.

The RNIB’s latest edition of the ‘See Differently’ campaign from The&Partnership displays an afro comb packaged as a veggie slicer, a bar of soap as a nail protector, a hair clip as a shoe organizer and a sponge with a rubber band as a small item finder.

The ambiguous nature of the ad forces the audience to contemplate how these objects double as their designated life-hack. It also succeeds in forcing viewers to picture vegetables being cut with a comb and a sock being strung around a vacuum cleaner to locate small objects.

The collection of products is available to purchase at the RNIB and The Design Museum Shop stores and websites. All of the proceeds go to charity, furthering the effort to help the blind and visually impaired.

This campaign succeeds in giving people a deeper understanding of the day-to-day struggles of people with sight loss. Offering a physical product furthers this goal by raising money and awareness. The & Partnership’s thoughtful campaign triumphed in bringing this issue to light.