Hot Pick

RNIB turns the world upside down

A new campaign invites brands and businesses to turn their logos upside down to draw attention to just how significantly the world has been turned upside down during the coronavirus crisis for people with sight loss.

Izzy Ashton

Deputy Editor, BITE

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RNIB

We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and partially sighted people. The billboard stunt runs for a week and is part of a broader multi-channel campaign for RNIB.

Agency:
The&Partnership London, London