Hot Pick

Saatchi & Saatchi

Fridge Raiders

Izzy Ashton

Deputy Editor, BITE


Code Strike

To globally launch Call of Duty WWII, ‘Code Strike’ test gamers’ code breaking skills.

Disciplines: Brand Activation, Digital

Sector: Food & Drink

Agency: Code Strike, Saatchi & Saatchi

BITE Insight

Code breaking used to involve paper rubbings, secret books and hastily transmitted radio signals. But in 2018, the world of coding has moved into cyber, a black hole of hidden information, secretive conversations and bizarre behaviour. But how best to recruit the next generation of cyber code breakers?

To globally launch the video game Call of Duty WWII, Fridge Raiders worked with Saatchi & Saatchi to create Code Strike, an app that challenged a group of test gamers’ code breaking skills.

Aligning with the game, the app is set within the walls of  the now infamous Bletchley Park, where a generation of code breakers were employed during World War Two. The campaign partnered with the National Museum of Computing and Cyber Security Challenge UK to create the app and to ensure that the games reflected the skills needed within the cyber realm.

Each game was specifically designed to test the key abilities required to become a code breaker such as memory recall, reaction time and reasoning. Those players who completed the game successfully reached a final stage which was created to fast track those individuals into a real career in cyber security.

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