SPAR, 'Count on us this Christmas' by We Are Social
Christmas is a time for cooking, as well as eating. It’s when you have the opportunity to show off your culinary skills. But what to do if your bravado doesn’t translate into something remotely edible?
Assistant Editor, BITE
Kitchen mishap? SPAR are open for all your Christmas emergencies.
Christmas is a time for cooking, as well as eating. It’s when you have the opportunity to show off your culinary skills. Master that bake you’ve been dying to try or pull out all the stops with a roast lunch to impress the family. But what to do if your bravado doesn’t translate into something remotely edible?
Don’t worry, this year SPAR is your Christmas saviour, decreeing that they are open for all Christmas emergencies. Created by We Are Social, the social videos take on a similar feel to those infamous bird’s eye view how-tos made famous by BuzzFeed’s food channel Tasty.
But in these slots, the recipe doesn’t go as expected and we instead see cooks turning to SPAR to resolve their kitchen mishap. Reaching consumers on social at this time of year is a smart move from a brand that has, up until now, predominantly lived in the physical world.
More consumers are looking to social for recipe inspiration as well as tips and tricks. These slots help SPAR play in that space and place the brand as a relevant and reliable solution to those big day disasters.