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Spotify hits pause to remind listeners to register to vote

To reach young people where they were already operating online and encourage them to register to vote, Spotify partnered with Digitas UK to create ‘It’s Our Time’, a 'track-like' ad that becomes part of your playlist.

Izzy Ashton

Deputy Editor, BITE



Spotify launched a call to arms encouraging listeners to register to vote ahead of the general election on 12 December. Highlighting the need to vote as “the only way to get your voice heard in the heard election,” the audio encourages listeners to register online.

Digitas, London

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