What’s your coffee order? Are you a single shot espresso, a flat white or a skinny mocha cappuccino with a caramel shot? Or are you bored of your regular order and desperate for change, signature roast just isn’t cutting it anymore.
3 Monkeys | Zeno has worked with Starbucks to bring a new flavour to the nation: Blonde Roast. Described as having a more mellow, smooth body with citrusy notes, Starbucks took their blend on the road, delivering free coffees to the public.
This new type of roasting is the first new espresso range in the brand’s over 40-year history. This launch demonstrates the innovation at the heart of Starbucks and also the public’s desire to try before you buy.
By taking their new coffee around the country, Starbucks is able to reach a greater audience than those who would regularly enter one of their coffee shops.