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Tango, 'Tanguru' by VCCP

Iconic may well be one of the most over-used words in marketing, but Britvic’s Tango brand heritage and advertising heritage could justly be described as such.

Izzy Ashton

Assistant Editor, BITE

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Tango

Tango's first ad campaign in four years introduces "Tanguru", a character who is summoned by awkwardness and can rescue teens from sticky situations.

Agency:
VCCP, London

Disciplines

Advertising/Creative

Sector

Food & Drink

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FMCG