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TENA challenges perceptions of ageing and incontinence

‘#Ageless’ wants to encourage more open and empowering conversations about female self-image by posing the question, ‘Our bodies change. But why should we?’

Izzy Ashton

Deputy Editor, BITE

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TENA

TENA has launched a new campaign, #Ageless, as part of its “I will be me” platform which aims to create a healthier and more open conversation about the issue of incontinence and female self image, through the lens of sex and intimacy.

Agency:
AMV BBDO, London

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Ageing Women