While we may all be apart from our families, loved ones and friends, the wonders of technology are bringing us together every day. From Houseparty Friday nights to Zoom quizzes and Instagram live workshops, we are all navigating this new world by connecting through a screen.

Chefs have also taken to social media platforms to share tips and showcase the delights that food can bring. While we can’t share it together, we can still enjoy it apart.

Tesco’s ‘Food Love Stories’ have demonstrated the importance of food in people’s lives whether that’s family dinners, celebratory BBQs or long Sunday lunches. In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.

The supermarket chain’s latest spot created by BBH London celebrates ‘Nan’s Long Distance Easter Lamb’, capturing how one family are coming together online to eat as if they were all together in person. Unable to physically share the dinner table, each part of the family instead sets out to make the same dish, all under the watchful eye of nan’s commanding wooden spoon.

The ad was produced remotely, in accordance with the government’s COVID-19 safety advice, with each person directed remotely to shoot on their own device, with in-built recording features capturing the footage.

Turned around in just four days, the Tesco’s spot demonstrates how quick creative and production action can lead to a campaign that captures the mood of the moment and demonstrates what people have always known but need a little reminder of right now. That sharing the food you love with the people you love has never been more important.