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Tesco says it’s ‘about bloody time’ for inclusively toned plasters

A product like Tesco's plasters in three skin tones demonstrates the power that can come from listening to a community and understanding their everyday lived experience.

Izzy Ashton

Assistant Editor, BITE

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Tesco

Today, Tesco will be the first major retailer in the UK to stock a more diverse range of skin tone plasters, available in light, medium and dark tones. To mark the launch, BBH have created a powerful print campaign which will run in press and digital OOH for the next two weeks.

Agency:
BBH London, London