Thought Leadership

Think Forward 2020

We Are Social’s fifth trends report examines how the new rules of the internet can inspire brands to break out of the status quo and engage with audiences in ways that align with digital culture.

Mobbie Nazir, We Are Social

Chief Strategy Officer

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Historically, the internet has been a Wild West, exempt from the rules and restrictions of the physical world. But this culture of lawlessness, while seemingly liberating, isn’t without its consequences, from misinformation spreading like wildfire to teen mental health burnout. 

As a result, 2019 has seen the Wild West get a little less wild. Users, creators, platforms, authorities, all are creating new rules and laws to help mitigate some of the damage in a landscape that’s been too free for its own good. Amidst this clampdown, brands have to operate within a range of new constraints, some policed by the platforms, others by communities themselves. 

This is no bad thing. Studies show that creativity and innovation thrive in the face of constraints. The new rules of the internet, if used properly, can inspire brands to break out of the status quo and engage with audiences in ways that respect this cultural shift. Law, it seems, is finally coming to the wildlands of the internet. But that doesn’t stop it from being the land of opportunity. It’s simply time for everyone to walk the line.

In this year’s Think Forward, our fifth trends report to date, we examine how the new rules of the internet can inspire brands to break out of the status quo and engage with audiences in ways that align with digital culture. 

THINK FORWARD 2020

Visit We Are Social's showcase to download the full report.

Guest Author

Mobbie Nazir, We Are Social

Chief Strategy Officer,

About

As Chief Strategy Officer at global agency We Are Social, Mobbie oversees social strategies for clients such as Google, HSBC and Adidas with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT, she has a background which spans digital, PR, advertising, and social media channels and a passion for developing integrated brand planning approaches.


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